Bernice Laryea

Data Analyst & Business Intelligence

Data Analyst · Business Intelligence · BI Tools

Bernice
Laryea

Detail-oriented data analyst skilled in Power BI, SQL, and data visualization — transforming complex datasets into actionable insights that drive operational efficiency and smarter decisions.

Bernice Laryea

Bernice Laryea

Data Analyst

Columbus, Ohio
berniceania@gmail.com
443-979-1753
MS Business/Data Analytics (Expected 2026)
Available for new opportunities

About Me

Years of Experience

6+

Across finance, operations & academic research

Branches Analysed

4

Multi-location patient acquisition study

Patients in Dataset

4,546

HW Dental capstone analysis

I believe data is most powerful when it tells a story that moves people to act. With a background spanning investment operations, business development, and academic research, I've spent my career sitting at the intersection of complex information and the humans who need to understand it — translating numbers into narratives that drive real decisions.

"Precision without clarity is just noise."

Whether I'm reconciling financial ledgers across a global wealth management platform, building Power BI dashboards for institutional stakeholders, or running SQL queries against large academic datasets, I hold myself to the same standard — the insight has to be usable, not just accurate.

Now pursuing my MS in Business/Data Analytics at Franklin University, I'm focused on deepening my expertise in predictive modeling and data strategy, with the goal of joining a data-driven organization where I can shape how teams understand their own performance and make smarter, faster decisions.

I don't just analyze data. I advocate for it.

Skills & Expertise

Data & BI Tools

Microsoft Power BISQLMS SQL ServerSnowflake CloudRETL

Analytics & Modelling

Data ModelingStatistical AnalysisData MiningData WarehousingData Visualization

Reporting & Communication

Dashboard DevelopmentStakeholder ReportingInsight CommunicationKPI Tracking

Work Experience

Jan 2025 — Present

Franklin University

Faculty Services Student Assistant · Columbus, OH

  • Collaborate with faculty on real-life data analysis projects applying analytical techniques to solve institutional challenges.
  • Perform SQL queries using Microsoft SQL Server to analyse large institutional datasets.
  • Create data models to improve reporting accuracy and analytical efficiency.
  • Partner with faculty to interpret findings and apply insights to support operational decisions.

Jan 2025 — May 2025

Columbus Council on World Affairs

Development Intern · Columbus, OH

  • Assisted the Business & Finance Manager with data migration and CRM implementation.
  • Managed contacts across integrated CRM platform including donors, advisors, and partners.
  • Conducted research on funding opportunities and supported fundraising events.

Mar 2023 — Sep 2024

FNZ Group

Investment Operations Analyst · Europe

  • Analysed financial transactions ensuring accuracy for corporate and retail clients on a global wealth management platform.
  • Investigated and resolved asset and cash reconciliation breaks by comparing GL balances against platform and bank records.
  • Produced analytical reports and dashboards for internal and external stakeholders on client cash positions.
  • Translated complex operational data into clear reporting evidence for senior officers demonstrating KPIs and SLAs.

Dec 2021 — Aug 2022

Nokware Skincare

Operations Manager · West Africa

  • Analyzed sales and customer data to identify trends, resulting in a 20% revenue increase.
  • Managed customer data and relationships, improving order processing times and satisfaction.

Mar 2019 — Sep 2021

Kempinski Hotel Gold Coast City

Groups & Events Coordinator · West Africa

  • Streamlined data collection and reporting for over 120 corporate clients, optimizing the annual renewal process.
  • Spearheaded analysis of sales performance data to inform strategic decisions and improve revenue.
  • Coordinated sales operations with data-driven reports, enhancing team decision-making and efficiency.

HW Dental Group

Healthcare Analytics · Patient Acquisition · 2026

Patient Acquisition Analytics Across Multi-Branch Dental Practice

4,546 new patients · 4 branches · Demographic, insurance, referral & geographic data

01

Problem

HW Dental was experiencing rapid growth across multiple branches but lacked clear visibility into which marketing channels, patient segments, and geographic areas were most effectively driving new patient acquisition.

02

Data

A dataset of 4,546 new patients across four branches, including demographic, insurance, referral source, and geographic information — providing a comprehensive view of acquisition patterns at scale.

03

Journey

Data was cleaned, standardized, and enriched through feature engineering — including age grouping, Medicaid indicators, and referral categorization — then subjected to exploratory and comparative analysis across branches, channels, and segments.

04

Solution

Targeted recommendations were developed to optimize marketing channel allocation, improve outreach to key populations, and concentrate resources on high-potential geographic areas identified in the analysis.

Problem Statement

Despite rapid multi-branch expansion, HW Dental had no unified framework to evaluate which marketing investments were generating patient growth — creating the risk of budget inefficiency and missed acquisition opportunities in key demographic segments.

Analytical Approach

Applied ETL workflows to clean and standardize raw intake data, then engineered features such as age bands, Medicaid eligibility flags, and referral channel groupings to enable meaningful cross-branch comparisons and segment-level analysis.

Key Findings

Identified which referral channels delivered the highest-value patient segments, uncovered geographic clusters with untapped acquisition potential, and revealed insurance-based disparities in patient distribution across branch locations.

Impact & Recommendations

Delivered actionable channel allocation strategies, population-specific outreach recommendations, and a geographic focus map — enabling HW Dental to pursue sustainable, data-driven growth across all four locations.

4,546New patients analyzed
4Branch locations
5Data dimensions explored
Actionable growth insights

Additional Projects

Finance · Operations Analytics · 2023–2024

Global Reconciliation & Cash Position Reporting — FNZ Group

Built and maintained daily analytical dashboards tracking cash and stock positions across corporate and retail client accounts on a global wealth management platform. Investigated and resolved reconciliation breaks by comparing GL balances against platform and bank records, ensuring data integrity across hundreds of client accounts and meeting strict regulatory reporting deadlines.

SQL Excel Bloomberg Data Reconciliation KPI Reporting Stakeholder Dashboards

Professional project — proprietary data. Available to discuss in interview.

Academic Research · SQL · Power BI · 2025

Institutional Data Analysis & Reporting — Franklin University

Partnered with faculty to design and execute SQL-driven analysis of large institutional datasets using Microsoft SQL Server. Created structured data models to improve reporting accuracy across academic departments and developed accessible dashboards that helped faculty translate raw data into operational decisions — reducing time spent on manual reporting and improving insight delivery to leadership.

Microsoft SQL Server Power BI Data Modeling ETL Stakeholder Reporting
View on GitHub →

Education & Training

Master of Science in Business / Data Analytics

Franklin University

Columbus, OH · Expected May 2026

Master of Science in Economics & Management

Mendel University

Europe · June 2024

Bachelor of Science in Landscape Architecture

University of Science and Technology

West Africa · June 2016

Get In Touch

I'm currently open to new opportunities where I can leverage my data analysis skills to drive meaningful insights. Whether you have a project in mind or just want to connect, I'd love to hear from you.

"Transforming complex datasets into actionable insights, one query at a time."